Looking over the quarterly filings for the Powers for Congress campaign committee one thing stood out very clear. The campaign had spent nearly half of its fundraising dollars but produced no known mailings and no television or radio advertising. The campaign, whose Web site is rather bare with only a few Web videos to speak of, no forums or inspiring Web 2.0 applications, no blog or heavy social-networking integration and little in the way of interaction, is not the burgeoning hub of activity you would imagine as the online mecca of a modern campaign claiming a “grassroots” platoon.
So two questions remain:
1) What did the campaign spend their money on if not traditional or heavy online advertising?
2) Can we expect that there will ever be a Mainstream Media (MSM) response to the heavy advertising by opponent Jack Davis?
I am still working on a comprehensive answer to the first question and should have the answers in the coming weeks. As for the second I contacted campaign Communications Director Victoria Dillon who assured me ads were on the way “soon”.
It appears from everything I have read and seen that Powers has been focusing on hitting the streets, petitioning, making appearances and sending out representatives to targeted neighborhoods. This is a traditional vision of “grassroots” campaigning and in a district our size, it could well pay off in opposition to a candidate like Davis who appears to spend little time with the people in favor of publicity seeking stunts and heavy MSM air play.
With that said, Davis now has two cycles of advertising experience behind him. When it comes to name recognition he undoubtedly has the edge over Powers. Yes Powers has done well in courting the local bloggers along with national outlets like Huffington Post & DailyKos, but those sites don’t hit the majority of our local voting public as easily as television or radio will. Powers, the newcomer, doesn’t yet have the instant name recognition of Davis and in a largely conservative district he also won’t have the numbers of voters who will simply walk into a booth and hit his name while voting down the party line like opponent Chris Lee can expect.
Powers started off over a year ago with a compelling back story, a public that showed it was growing weary of its current representation and all the right fundraising connections to get him started. A series of gaffs and a year of MSM silence has now left him behind the ball against a candidate who came close to capturing the seat in 2006.